The brand Vino Latino is a personal project born from the will of honoring the tradition of Italian wines, for this reason I chose to use Latin names to identify each type of wine. Rubro identifies the red wine (from latin rubro=red), Candeo is the white wine and Roseus is the rosè one. To symbolize the delicacy of this wine, has been chosen, as label, the typical shape of a wine glass.
The label is intentionally positioned upside down and uses a gestalt game to symbolize an half full or half empty glass, depending on interpretation and viewpoint. On the full part is written the name of the wine, whilst, on the empty part, is shown the kind of grape used.
While pouring the wine, a game of transparency allows to see the glass as if the label was really full.
- Personal Project
- Behance - Packaging Design Served