Lusion was commissioned by Wallpaper* and Porsche GB to create a captivating CG short film that delves into the visionary dreams of Porsche's founder, Ferry Porsche. 

Using generative art and expressive motion graphics, the film illustrates the evolution of the creative process from the spark of conception to the finished car. This dynamic visual journey culminates in an exotic representation of the distinctive flowing silhouette of the Porsche that started it all, the 356.

The film begins with a series of moving particles that represent the firing of neutrons and the formation of a dream. Then gradually we moved in the generative phase where artificial flowers blooming composing the silhouette of the Porsche 356.

The film was captured on 23,000 square feet of giant wrap-around, floor-to-ceiling 16K LED screens in central London.